Brands & Advertising Influence Survey
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Advertising Influence Survey

Use the drop down arrow to select the response that best relates to your current situation.

What is your gender?
What is your age?
Where do you currently live?
Please estimate your annual household income ( US dollars).
Which of the following best describes your occupation?
What is your marital status?
Which best describes your purchasing behavior for major purchases (> $5,000)?
Which best describes your purchasing behavior for purchasing personal items (e.g. clothing, shoes)?
Which best describes your purchasing behavior for necessities (e.g. groceries)?
How often does advertising influence your major purchase decisions (> $5,000)?
How often does advertising influence your personal item decisions?
How often does advertising influence your necessities decisions (e.g groceries)?
What type of advertising source has the most influence on the majority of your purchases?

For each of the following statements, use the criteria listed that best describes your views towards advertising.

Strongly Agree Agree Unsure Disagree Strongly Disagree
People understand how advertising influences them
I am influenced by advertising
The image a product has is important to me
Brand name products are always higher in quality
Good advertising influences most people's decisions on what to buy
People purchase items that they will feel good about
Strongly Agree Agree Unsure Disagree Strongly Disagree
A product's image is an important factor in what I purchase
The key to good advertising is getting my attention
The key to good advertising is telling me about the product
The key to good advertising is making me feel good about what I buy
Strongly Agree Agree Unsure Disagree Strongly Disagree
I would purchase Hallmark cards over the other greeting card brands
I tend to purchase generic/store brands over brand name products
A creative ad will influence my decision to purchase their product
 
Choose the top 3 factors in an advertisement that influences your decision to purchase their product. (choose 3)
name/brand recognition who is in the advertisement
product features product image
special effects statement or claim made
how product looks ''New & Improved''
repeated ad tells me why I should buy it
creative ad announces Sale or Special
Other  

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This questionnaire was created by Perseus SurveySolutions for the Web.

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