Advertising Influence Survey

Use the drop down arrow to select the response that best relates to your current situation.

What is your gender?
What is your age?
Where do you currently live?
Please estimate your annual household income ( US dollars).
Which of the following best describes your occupation?
What is your marital status?
Which best describes your purchasing behavior for major purchases (> $5,000)?
Which best describes your purchasing behavior for purchasing personal items (e.g. clothing, shoes)?
Which best describes your purchasing behavior for necessities (e.g. groceries)?
How often does advertising influence your major purchase decisions (> $5,000)?
How often does advertising influence your personal item decisions?
How often does advertising influence your necessities decisions (e.g groceries)?
What type of advertising source has the most influence on the majority of your purchases?

For each of the following statements, use the criteria listed that best describes your views towards advertising.

Strongly Agree Agree Unsure Disagree Strongly Disagree

People understand how advertising influences them

I am influenced by advertising

The image a product has is important to me

Brand name products are always higher in quality

Good advertising influences most people's decisions on what to buy

People purchase items that they will feel good about

Strongly Agree Agree Unsure Disagree Strongly Disagree

A product's image is an important factor in what I purchase

The key to good advertising is getting my attention

The key to good advertising is telling me about the product

The key to good advertising is making me feel good about what I buy

Strongly Agree Agree Unsure Disagree Strongly Disagree

I would purchase Hallmark cards over the other greeting card brands

I tend to purchase generic/store brands over brand name products

A creative ad will influence my decision to purchase their product

Choose the top 3 factors in an advertisement that influences your decision to purchase their product. (choose 3)
name/brand recognition	who is in the advertisement
product features	product image
special effects	statement or claim made
how product looks	''New & Improved''
repeated ad	tells me why I should buy it
creative ad	announces Sale or Special
Other

Thank you for taking the time to complete this survey. Select Submit Survey now to send your responses to us.

	Strongly Agree	Agree	Unsure	Disagree	Strongly Disagree
People understand how advertising influences them
I am influenced by advertising
The image a product has is important to me
Brand name products are always higher in quality
Good advertising influences most people's decisions on what to buy
People purchase items that they will feel good about
	Strongly Agree	Agree	Unsure	Disagree	Strongly Disagree
A product's image is an important factor in what I purchase
The key to good advertising is getting my attention
The key to good advertising is telling me about the product
The key to good advertising is making me feel good about what I buy
	Strongly Agree	Agree	Unsure	Disagree	Strongly Disagree
I would purchase Hallmark cards over the other greeting card brands
I tend to purchase generic/store brands over brand name products
A creative ad will influence my decision to purchase their product